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One Size Doesn’t Fit All: Rethinking Consumer vs. Commercial Deposit Analytics

Pricing Analytics, Deposits

One Size Doesn’t Fit All: Rethinking Consumer vs. Commercial Deposit Analytics

May 1, 2025

When financial institutions turn to outside vendors or consultants for deposit analytics solutions, they’re often met with strategies that treat consumer and commercial deposits as two sides of the same coin. But this assumption reveals a critical...

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