---
title: The Nomis Narratives | Wes West
description: Join other industry professionals and subscribe to the Nomis Solutions blog! Be the first to receive best practices and insights that can be used to deliver smarter pricing and optimize results.
---

[![Nomis Solutions](https://go.nomissolutions.com/hs-fs/hubfs/raw_assets/public/NomisSolutions_August2021/images/nomis_48d86813.png?width=2000&height=44&name=nomis_48d86813.png "Nomis Solutions")](https://nomissolutions.com/#)

- SOLUTIONS 
    - RETAIL BANKING 
          - [Nomis Price Optimizer](https://nomissolutions.com/nomis-price-optimizer/)
          - [Nomis Price Manager](https://nomissolutions.com/nomis-price-manager/)
          - [Nomis Deal Manager](https://nomissolutions.com/nomis-deal-manager/)
- RESOURCES 
    - INSIGHTS 
          - [Content Library](https://nomissolutions.com/content-library/)
          - [Press Center](https://nomissolutions.com/press-center/)
          - [The Nomis Narratives Blog](https://go.nomissolutions.com/the-nomis-narratives-blog)
          - [Video Gallery](https://nomissolutions.com/video-gallery/)
- COMPANY 
    - OUR STORY 
          - [About Nomis](https://nomissolutions.com/about-nomis/)
          - [Careers](https://nomissolutions.com/careers/)
          - [Meet The Team](https://nomissolutions.com/meet-the-team/)

- SOLUTIONS 
    - RETAIL BANKING 
          - [Nomis Price Optimizer](https://nomissolutions.com/nomis-price-optimizer/)
          - [Nomis Price Manager](https://nomissolutions.com/nomis-price-manager/)
          - [Nomis Deal Manager](https://nomissolutions.com/nomis-deal-manager/)
- RESOURCES 
    - INSIGHTS 
          - [Content Library](https://nomissolutions.com/content-library/)
          - [Press Center](https://nomissolutions.com/press-center/)
          - [The Nomis Narratives Blog](https://go.nomissolutions.com/the-nomis-narratives-blog)
          - [Video Gallery](https://nomissolutions.com/video-gallery/)
- COMPANY 
    - OUR STORY 
          - [About Nomis](https://nomissolutions.com/about-nomis/)
          - [Careers](https://nomissolutions.com/careers/)
          - [Meet The Team](https://nomissolutions.com/meet-the-team/)

# The Nomis Narratives

---

Join other industry professionals and subscribe to the Nomis Solutions blog! Be the first to receive best practices and insights that can be used to deliver smarter pricing and optimize results.

## Latest Posts

- [Price Optimization](https://go.nomissolutions.com/the-nomis-narratives-blog/tag/price-optimization)
- [Pricing Analytics](https://go.nomissolutions.com/the-nomis-narratives-blog/tag/pricing-analytics)
- [Retail Banking](https://go.nomissolutions.com/the-nomis-narratives-blog/tag/retail-banking)
- [AI](https://go.nomissolutions.com/the-nomis-narratives-blog/tag/ai)
- [Deposits](https://go.nomissolutions.com/the-nomis-narratives-blog/tag/deposits)
- [Intelligent Pricing](https://go.nomissolutions.com/the-nomis-narratives-blog/tag/intelligent-pricing)
- [Auto Finance](https://go.nomissolutions.com/the-nomis-narratives-blog/tag/auto-finance)
- [Mortgage](https://go.nomissolutions.com/the-nomis-narratives-blog/tag/mortgage)
- [Customer-Centric](https://go.nomissolutions.com/the-nomis-narratives-blog/tag/customer-centric)
- [Leadership](https://go.nomissolutions.com/the-nomis-narratives-blog/tag/leadership)

![Building a Voice-Enabled Mortgage Assistant in Four Hours: A Lesson in Compound AI Systems](https://go.nomissolutions.com/hubfs/anas-alshanti-feXpdV001o4-unsplash.jpg)

### AI, Leadership

## [Building a Voice-Enabled Mortgage Assistant in Four Hours: A Lesson in Compound AI Systems](https://go.nomissolutions.com/the-nomis-narratives-blog/voice-enabled-mortgage-assistant)

##### Aug 14, 2025

Most groundbreaking banking technology stories start with months of planning and end with a cautious pilot. This one starts with a single “what if” idea and ends four hours later with a working prototype in hand.

[Read More](https://go.nomissolutions.com/the-nomis-narratives-blog/voice-enabled-mortgage-assistant)

![How AI Enhances Recommendation Engines by Combining Models and Judgment](https://go.nomissolutions.com/hubfs/growtika-nGoCBxiaRO0-unsplash.jpg)

### AI

## [How AI Enhances Recommendation Engines by Combining Models and Judgment](https://go.nomissolutions.com/the-nomis-narratives-blog/how-ai-enhances-recommendation-engines)

##### Jul 24, 2025

Every day, banks face thousands of exception requests. A commercial client needs a rate concession to match a competitor's offer. A mortgage customer requests payment flexibility during a rough patch. A long-standing business relationship wants...

[Read More](https://go.nomissolutions.com/the-nomis-narratives-blog/how-ai-enhances-recommendation-engines)

![AI Makes Everyone a Manager: The Overlooked Challenge this Presents](https://go.nomissolutions.com/hubfs/jeshoots-com-fzOITuS1DIQ-unsplash.jpg)

### AI, Leadership

## [AI Makes Everyone a Manager: The Overlooked Challenge this Presents](https://go.nomissolutions.com/the-nomis-narratives-blog/ai-makes-everyone-a-manager)

##### Jul 11, 2025

This article is a departure from our typical content. Wes West, our Chief Analytics Officer, shares his perspective on how AI has unexpectedly transformed millions of knowledge workers into managers, without any of the training or support that role...

[Read More](https://go.nomissolutions.com/the-nomis-narratives-blog/ai-makes-everyone-a-manager)

![How AI Accelerates Data Analysis without Replacing Analysts](https://go.nomissolutions.com/hubfs/yang-song-CPezeqWbLs8-unsplash.jpg)

### Price Optimization, Pricing Analytics, AI

## [How AI Accelerates Data Analysis without Replacing Analysts](https://go.nomissolutions.com/the-nomis-narratives-blog/accelerate-data-analysis-without-replacing-analysts)

##### Jun 27, 2025

At Nomis, we've spent over 20 years helping banks price trillions of dollars in loans and deposits across three continents. That experience has taught us something crucial: the best banking decisions come from combining sophisticated analytics with...

[Read More](https://go.nomissolutions.com/the-nomis-narratives-blog/accelerate-data-analysis-without-replacing-analysts)

![How We're Actually Using AI at Nomis: A Pragmatic Approach to an Overhyped Technology](https://go.nomissolutions.com/hubfs/a-chosen-soul-KYHef_yxspI-unsplash%20-%20Edited.jpg)

### AI

## [How We're Actually Using AI at Nomis: A Pragmatic Approach to an Overhyped Technology](https://go.nomissolutions.com/the-nomis-narratives-blog/a-pragmatic-approach-to-ai)

##### Jun 18, 2025

Like many businesses, we're exploring how to integrate AI into our technology products. But here's the difference—we're not overpromising or trying to solve every problem all at once. Instead, we've embraced a pragmatic, actionable approach that’s...

[Read More](https://go.nomissolutions.com/the-nomis-narratives-blog/a-pragmatic-approach-to-ai)

![Executive Recap: Key Takeaways from FIS Emerald 2025 by Wes West, Nomis Chief Analytics Officer](https://go.nomissolutions.com/hubfs/headway-F2KRf_QfCqw-unsplash.jpg)

### AI, Executive Recap

## [Executive Recap: Key Takeaways from FIS Emerald 2025 by Wes West, Nomis Chief Analytics Officer](https://go.nomissolutions.com/the-nomis-narratives-blog/fis-executive-recap)

##### May 29, 2025

Shaping the Future of Banking with AI Standing before the audience at FIS Emerald 2025, I felt a sense of shared curiosity and urgency. AI isn’t just a buzzword anymore. It’s a tool we, as an industry, are learning to wield to solve real-world...

[Read More](https://go.nomissolutions.com/the-nomis-narratives-blog/fis-executive-recap)

![AI-Augmented Flow of Funds: A Smarter Approach to Deposit Strategy](https://go.nomissolutions.com/hubfs/conny-schneider-pREq0ns_p_E-unsplash.jpg)

### Pricing Analytics, Deposits, AI

## [AI-Augmented Flow of Funds: A Smarter Approach to Deposit Strategy](https://go.nomissolutions.com/the-nomis-narratives-blog/ai-augmented-flow-of-funds)

##### May 14, 2025

One of the reasons the banking industry is fascinating is the disconnect between its reputation and its reality. Banks are widely seen as sleepy, old institutions that sit atop 40-year-old tech stacks while comfortably running the trusty ol’ 3-6-3...

[Read More](https://go.nomissolutions.com/the-nomis-narratives-blog/ai-augmented-flow-of-funds)

![Adapting to Rate Cuts: Strategic Deposit Expense Management by Wes West](https://go.nomissolutions.com/hubfs/Article%202-%20no%20text%20%281%29.png)

### Price Optimization, Pricing Analytics, Deposits

## [Adapting to Rate Cuts: Strategic Deposit Expense Management by Wes West](https://go.nomissolutions.com/the-nomis-narratives-blog/adapting-to-rate-cuts-strategic-deposit-expense-management)

##### Sep 18, 2024

In the immediate aftermath of the Federal Reserve’s announcement of a 50 basis point rate cut at today’s FOMC meeting, we are entering uncharted territory for many financial institutions. This marks the first rate cut since the 2018 headfake and the...

[Read More](https://go.nomissolutions.com/the-nomis-narratives-blog/adapting-to-rate-cuts-strategic-deposit-expense-management)

![Embracing Imperfections: Managing Model Failures and Statistical Limitations (Part 3 of 3)](https://go.nomissolutions.com/hubfs/Article%203-%20no%20text.png)

### Retail Banking, Price Optimization, Intelligent Pricing, Pricing Analytics, Deposits

## [Embracing Imperfections: Managing Model Failures and Statistical Limitations (Part 3 of 3)](https://go.nomissolutions.com/the-nomis-narratives-blog/embracing-imperfections)

##### Aug 7, 2024

[Read More](https://go.nomissolutions.com/the-nomis-narratives-blog/embracing-imperfections)

![Models in Action: Supporting and Enhancing Strategic Decisions (Part 2 of 3)](https://go.nomissolutions.com/hubfs/Article%202-%20no%20text.png)

### Retail Banking, Price Optimization, Intelligent Pricing, Pricing Analytics, Deposits

## [Models in Action: Supporting and Enhancing Strategic Decisions (Part 2 of 3)](https://go.nomissolutions.com/the-nomis-narratives-blog/models-in-action)

##### Aug 7, 2024

[Read More](https://go.nomissolutions.com/the-nomis-narratives-blog/models-in-action)

© 2024 Nomis Solutions | [Privacy Policy](https://nomissolutions.com/global-privacy-policy/)